Inside the business of influencers and what it takes to succeed

LIVNEWS CHATS ARE INTERVIEWS WITH CREATIVE EXPERTS AND PROFESSIONALS!

We spoke with USC Professor Rob Kozinets about his Influencer Relations course at USC. Rob discusses the business of influencers, as well as the money and strategy behind it all.

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The syllabus says the class is “designed for students interested in influencer-related functions in public relations, marketing, brand management, advertising, communication management, and also to those who are curious about influencers’ impact on the world today.”

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In our chat, Rob details what it takes to be an influencer and shares his expertise about the growing field.

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