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Do this one thing when building a social media brand

MEDIA

If you’re building a social media brand, one of the most important things to do is keep your identity consistent. You want to have a clear message and a focus for your audience. The best way to do this is to start with the most simple, but one of the most important things: your username.

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Keep your username, aka your handle, consistent across your social platforms. Try to avoid numbers and characters. Go for something short if possible as well as attention-grabbing. I came up with my handle @LIVNEWS in grad school when I was studying journalism. I took my name: Olivia (Liv), which also reminds people of living/lifestyle/life. Then combined it with my field: news. Hence, LIVNEWS.

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Now, it’s a brand I have built up over the years and a handle I’ve carried across all of my social accounts. It makes it easier for people to find and connect with me on platforms.

Building a social media brand requires strategy, and this one simple step will help you define the focus of your brand. For example, mine is living/lifestyle and news. It’s also the easiest way for your audience to find you on all socials!

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Can’t believe our boy is already 3.5 months old! Can’t believe our boy is already 3.5 months old! Time is flying by and Lachlan is continually all smiles. 😄 Our love for him is infinite. ❤️ Here’s a snapshot of the past few months. 👨‍👩‍👦
Celebrating 8 years with ABC & The Walt Disney Com Celebrating 8 years with ABC & The Walt Disney Company! What better picture to use to honor it than this one. #maytheforcebewithyou
I feel like my life revolves around breastfeeding I feel like my life revolves around breastfeeding right now! 😅🍼 Here’s what a day of nursing and pumping looks like. *Adding: People on TikTok just taught me to squeeze the air bubbles out of the bag before freezing. There's always something new to learn!
“Ladies, I have arrived!” 😂 Happy Valentine “Ladies, I have arrived!” 😂 Happy Valentine’s Day to my lil man Lachlan and the love of my life @mpjym! ❤️🐻 And a big thanks to my fairy godmother @mj9795 for the teddy and @mandydob & @imdielawn for the outfit!
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