In case you haven’t heard, you can find your next best read on TikTok. That’s right “BookTok” is a combination of TikTok and book reviews that are helping grow the literary market.
Why TikTok? Well, according to the New York Times: “TikTok is not an obvious destination for book buzz. But videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending.”
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Here’s an example of a visual photo collage mixed with music (another thing TikTok is known for, music) to highlight the emotion of the novel. The idea is to give viewers a feel for the book through a TikTok video.
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So, how would one go about finding books on TikTok? You can find profiles you like of people who post BookToks. If you like the books they post then there’s a good chance you’ll like their future recommendations.
You can also try searching the hashtag #booktok. Or if you have a book in mind you want to read you can try searching that book’s title with a hashtag.
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There’s a whole digital book community out there, just waiting to find, or choose, what will be the next bestseller.
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