In case you haven’t heard, you can find your next best read on TikTok. That’s right “BookTok” is a combination of TikTok and book reviews that are helping grow the literary market.
Why TikTok? Well, according to the New York Times: “TikTok is not an obvious destination for book buzz. But videos made mostly by women in their teens and 20s have come to dominate a growing niche under the hashtag #BookTok, where users recommend books, record time lapses of themselves reading, or sob openly into the camera after an emotionally crushing ending.”
Here’s an example of a visual photo collage mixed with music (another thing TikTok is known for, music) to highlight the emotion of the novel. The idea is to give viewers a feel for the book through a TikTok video.
So, how would one go about finding books on TikTok? You can find profiles you like of people who post BookToks. If you like the books they post then there’s a good chance you’ll like their future recommendations.
You can also try searching the hashtag #booktok. Or if you have a book in mind you want to read you can try searching that book’s title with a hashtag.
There’s a whole digital book community out there, just waiting to find, or choose, what will be the next bestseller.