When it makes sense to have more than one Instagram

Having more than one Instagram is a lot of work and it can divide your audience. Or it can increase your brand. So there are a few things to consider before deciding on having more than one Instagram account.

One account is good for a few reasons. You can focus on growing your brand in one place. This strengthens your end goal of building a following. Whenever I teach other journalists or media professionals about social media, I always recommend they have one account as well as use one username across all platforms.

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However, there are times when having more than one account makes sense too. In addition to considering your followers and audience, the biggest question to ask yourself is:

What will I be posting?

If you own a store or business you may want to have one account for you and one account for the business. You can specify a location for your business. And – this is the main point to consider – your posts will be different. While on your personal account you can post a variety of items, on your business account you may not show yourself much and will focus on items you’re marketing or selling.

This blogger is a good example of having a main account for her brand and having another account for her clothing.

I also have two accounts: one for my brand and one for my blog.

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