Instagram Reels will reportedly be available starting August 2020. But first, what is Instagram Reels?
The new feature is said to be a solution for the app to compete with TikTok. Reportedly, Reels will live inside of Instagram Stories and allow a user to record and edit short videos with audio and music (like TikTok).
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While there’s a lot of news out there circulating, it will be interesting to see how the feature works and who will join. The Wall Street Journal reported, “Instagram has made lucrative offers to some of TikTok’s most popular creators.”
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Once it’s out we’ll also see how the feature compares to TikTok.
In case you aren’t quite sure what TikTok is either, it’s a video-sharing social networking service created by a Chinese company called ByteDance. ByteDance was founded in 2012 and is based in Beijing.
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The app has come under scrutiny for security measures. In July 2020, ABC News reported “the United States government was considering banning TikTok because it views the hugely popular social media app as a security threat, according to Secretary of State Mike Pompeo… Pompeo cast TikTok as a security threat, accusing it of sharing users’ data with the Chinese government.”