I often see people promoting a website, product or piece of work on Instagram but when I check their bio I don’t see a link! This one tip will help you make the most of your Instagram bio link space to drive traffic where you want it to go.
If you’re sharing anything on Instagram and you want to send people to a different website, I recommend doing something like this:
See how I wrote WATCH with the arrow next to it. I changed my bio to entice people to click on the link and then I changed my URL to push to another site.
People do this and often accompany it with a post. In that post, they include in the caption: LINK IN BIO. That shows your audience you have a new link above they should check out.
The only other spot you can put public links on Instagram is your IG Story (and you need to have more than 10,000 followers or a verified account to even do that). So this is the best way to share a URL with your audience.
Take advantage of this bio area to improve your business!