Take advantage of your Instagram bio link

I often see people promoting a website, product or piece of work on Instagram but when I check their bio I don’t see a link! This one tip will help you make the most of your Instagram bio link space to drive traffic where you want it to go.

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If you’re sharing anything on Instagram and you want to send people to a different website, I recommend doing something like this:

See how I wrote WATCH with the arrow next to it. I changed my bio to entice people to click on the link and then I changed my URL (aka the Instagram bio link) to push to another site. You can change your URL to another website by editing your profile.

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People do this and often accompany it with a post. In that post, they include in the caption: LINK IN BIO. That shows your audience you have a new link above they should check out.

The only other spot you can put public links on Instagram is your IG Story. This used to be limited to those with more than 10,000 followers or a verified account, but now anyone can do it. So there are a few options to share a website with your audience.

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Take advantage of your Instagram bio link to improve your business!