My husband and I were driving to Palm Springs when we saw a large sign advertising the #1 restaurant in the U.S. We looked closer to see it was #1 on Yelp’s 2018 top places to eat list. And that’s how we found a restaurant we had to try – all based on Yelp reviews.
The funny thing is although we found it on a billboard, we wouldn’t have gone without seeing it was related to Yelp. As a digital native I go to Yelp for most U.S.-related reviews. So the old-fashioned sign sold us on TKB Bakery and Deli.
Above is a picture of the sandwich. The food was pretty good, but not the #1 place to eat in my opinion. What I find to be the most interesting part is they built a reputable brand by selling it to customers who felt they wanted to write a good review.
So what steps did they take to achieve this great goal?
According to this article, they did so by paying attention to their Yelp reviews and in turn, their customers. “Having five stars on Yelp became central to their business. Every sandwich they made, how they trained their staff, and the way they spoke to customers, Melina would ask employees, ‘Is that five stars?'”
Centering everything around their customers led to their success.
Here are the takeaways: Listen to the customers. Read the reviews. And ultimately, accept feedback and learn as you grow your business. That’s how TKB is what it is today as a restaurant – with some help from Yelp reviews.