The best piece of advice for building a social media following is to continuously create social media content. If you create consistent and quality content, you will build a following. You may think it’s not always easy to have premium content to post, but following this one tip will ensure you always have something in your back pocket.
As a journalist, I am constantly creating content in the form of storytelling. However, there are periods of time where I may be supervising content or working on something more long-form and I don’t have my direct work to share with my audiences.
What I got in the habit of doing a while back was saving photos in my phone and now I have a whole library of content. I like to heart photos or videos, but you can create an album or save them using an app if you prefer.
I try to post something to my social channels every day and this is a quick fix if I need content. It may not provide me a nicely edited YouTube or TikTok video, but it may give me something to put on Twitter, Facebook or Instagram. Or perhaps it’s a great photo I can turn into a Pinterest graphic using Canva and share on my Instagram Story too.
That does mean that I’m not always posting content in real-time, but I prefer not to do that anyway – usually because I’m trying to focus on enjoying it in real-time, and saving the social media for later!