The best piece of advice for building a social media following is to continuously create social media content. If you create consistent and quality content, you will build a following. You may think it’s not always easy to have premium content to post. But following this one tip will ensure you always have something in your back pocket. P.S. This post may contain affiliate links. Please see my disclosure for more information.
As a journalist, I am constantly creating content in the form of storytelling. However, there are periods of time where I may be supervising content or working on something more long-form and I don’t have my direct work to share with my audiences.
What I got in the habit of doing a while back was saving photos in my phone and now I have a whole library of content.
I like to heart photos or videos, but you can create an album or save them using an app if you prefer.
I try to post something to my social channels every day and this is a quick fix if I need content. It may not provide me a nicely edited YouTube or TikTok video, but it may give me something to put on Twitter, Facebook or Instagram. Or perhaps it’s a photo I can turn into a Pinterest graphic using Canva (which is a great tool for creating content!) and share on my Instagram Story too.
That does mean that I’m not always posting content in real-time, but I prefer not to do that anyway. That’s usually because I’m trying to focus on enjoying it in real-time, and saving the social media for later!