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Plan blog content like a pro

BLOGGING

If you want to be a successful blogger, you have to be ready to spend time on it. Below I break down how I started my blog and how I keep my blog content updated every week.

I decided what type of blog I wanted.

After researching a number of blogs, I noticed that many successful blogs I enjoyed had a narrow focus and so I narrowed down my focus. I picked three keywords: digital, multimedia and technology. I also chose a focus I knew a lot about from my professional work and life experiences.

MORE: Approach your blog like a business

I chose a style and theme.

I picked colors, created a design (the woman in the computer – which I drew myself!) and started to outline the content. This led me to create four categories for my blog: media, career, lifestyle and travel. So, I decided my posts had to relate to my keywords that are my focus no matter the category.

MORE: 6 tips to start writing every day

This all took a lot of time. I spent countless hours building, brainstorming – creating and re-creating. After the blog was built, I had to do the most important thing: write!

I started writing.

I decided I would write and publish three new posts every week. In addition, I would share three new posts to my social media platforms every week. In between those new posts, I would re-share older posts on the other four days of the week in order to share content every single day.

I do more than write.

Plus, I started a newsletter as well as monthly YouTube videos. Aside from social media posts, I also created marketing posts to share with my audience to encourage people to subscribe and follow my blog and its content.

MORE: Sign up for media consulting services!

That’s a super brief outline of how I built my blog content, which will hopefully get you going if you’re interested in blogging! Stay tuned for more.

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