Google Trends is a helpful way to see what people are searching for online. Here is how to use Google Trends and also how it can help you with your blog posts and driving traffic to your site.
Click here to get to the Google Trends website. On the main page you’ll see what’s trending right now and you can also see the data broken down by location.
Using Trends to help with headlines and search terms is a great way to get Google to notice your content. Start by researching your topic. Enter your keyword(s) into the main bar at the top of the landing page.
For example, let’s say you’re writing a post about Halloween costumes, then search: Halloween costumes.
This navigates you to a new page where you can filter exactly what you’re looking for when it comes to data. You can pick a location, time period, categories, etc. I often stay within the U.S. since I’m an American blogger and I like to search within the last 90 days.
You’ll see I changed the time frame in the second tab to 90 days here:
Next, I scroll down to related queries and change the tab to sort by “top,” like this:
I analyze the top 25 related queries before writing my headline and post. Lastly, I include most, if not all, of them in my post’s tags.
You can use Google Trends in a number of ways, including looking at related topics for more blog post ideas.
Now you know how to start driving more traffic to your site using Google Trends!