Use popular searches to increase your SEO

Finding and using popular searches to help you tag your videos and posts appropriately can greatly increase your visibility and search optimization. SEO, or search engine optimization, is the process of increasing your site’s visibility. Strong SEO means you will get more traffic to your site.

These are some easy steps to take to find those helpful keywords to up your SEO. Here is our quick and concise guide:

Go to Google.com and start typing. You will notice the search will begin to “autofill” searches below the search bar. These are commonly searched for terms based on what you are typing. These may change depending on where you’re located, so keep that in mind.

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So, let’s say you have written a blog post about healthy nutrition. If you start typing “What are low calorie” you will see Google begin to suggest things like “What are low calorie foods,” “What are low calorie snacks,” “What are low calorie fruits,” etc. This now tells you that you may want to make sure to add tags for “snacks” and “fruits” or even entire search phrase sentences to your post.

Google Trends is also a great place to find keywords.

This works in a similar way to Google (remember, Google owns YouTube). You simply follow the same process. Begin to search, and YouTube’s search will begin suggesting common searches.

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Using the same example, it will suggest low calorie “breakfast” and “snacks.” So, notice that we’ve already found one more potential word now to use as a tag by cross-referencing the two sites. For that reason, searching on YouTube is especially helpful when also posting content on YouTube.

Similar to searching on Google and Youtube, searching for keywords and hashtags on Instagram is easy. First, go to the “Search” tab of the Instagram app and begin to type. The app will begin to suggest hashtags. In our low-calorie example, we find things like “lowcarbrecipes”, “lowcarbdiet” and “lowcarb.” This means you might want to adjust your tags to include “lowcarb” in addition to low calorie in your post.

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Above all, many search engines work the same way and so it’s worth checking whatever site or app you’re going to post on beforehand to get that SEO going.

This is a guest post by my husband, Michael – leave a comment below to let us know if you have thoughts or questions!