An Amazon fashion store is coming to L.A.

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This blog post was written in February 2022.

The first-ever Amazon fashion store selling clothing, shoes and accessories is coming to the Americana at Brand in Los Angeles. According to Amazon, the store will be known as Amazon Style and will have some savvy digital tools to help shoppers as they peruse the merchandise.

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QR Codes & Shopping App

The store will feature display items, which Amazon says will bring “more looks and less clutter to in-store shopping.” Each item will have a QR code you can scan with a shopping app. You can then choose to send the item to a fitting room or to checkout.

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The app will have an algorithm that watches what you like and will start to recommend items to you as you shop.

Fitting Rooms

Each fitting room will have an interactive touchscreen where you can rate items you try as you go. You can request additional styles and sizes to be delivered straight to your room. The touchscreen will also give you recommendations.

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You can either buy items in-person at the store or you can finish your shopping online in the app.

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The shop is set to open sometime in 2022.