Creating a strong brand identity is a great way to level up your business. A part of that is identifying what your brand represents. Start off by choosing specific topics that will help you develop a content strategy for your brand.
Once you define your topics – such as family, wellness, home or fashion – you can then start building content around your brand. Knowing what you want to focus on will play into what content you create.
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For example, I’m a journalist and a big part of my brand is storytelling. I also like covering health, wellness and lifestyle. My overall brand identity begins with my username @LivNews. Right off, it suggests I’m linked to news. I also identify myself as a journalist on all of my platforms.
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The main hashtags I use are #LivNews for media and career content and #LivWell for health and lifestyle content. Over time I’ve also created spinoffs like #LivGetsMurrayed for my wedding, which was a temporary hashtag. I also use #GetSavvyWithSocial for any blog related content.
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Even if you don’t want to create hashtags, thinking of your topics will help you stick to these themes as you build out content on your platforms. You’ll see my topics also reflected here on this blog as I cover media, career, lifestyle and travel.
When I start planning videos, photos or posts I want to create I keep in mind: news, media, career, lifestyle, wellness, family and travel. And remember, in order to develop a content strategy for your brand, always keep in mind your end goal.