Social media isn’t always fun. Sometimes it can be anxiety-inducing or addicting. Let’s say you need social media but hate it. You may have to use it for your work or to build your brand. Here’s how to simplify your use with maximum results.
Come up with a game plan. Write your goal in a sentence, whether it’s to get more business by driving people to your site or to build your brand on Instagram. This will help you figure out the platforms in which you need to invest your energy.
Set a schedule to get it done. If you set aside time, then you can schedule what you need to do and you won’t have to worry about it. I recommend updating your socials once a day for 5-6 days a week. But if you really, really want to avoid social media you can aim for every other day. Consistency is what will be best though for driving traffic and building your brand.
Quality over quantity. Quality is always better than quantity. That said, quantity is also important! Try to produce the best content first, and then think about how much you can do second. Maybe you’re trying to post on Facebook every day and some days have more in-depth content, such as a video or a longer worded post. You can still post the other days if it’s just a photo or sharing a URL, but make sure whatever you’re sharing has meaning and is linked to your brand in a solid way.
If you’re totally lost and need social media but hate it, here’s an example of what I do:
As a journalist and blogger, I choose to invest in Instagram, Facebook, Pinterest, Twitter, YouTube and LinkedIn.
Daily – Weekly use:
Instagram – I try to share an IG Story every day, and a post every other day or every few days.
Facebook – I schedule material to publish every day of the week.
Pinterest – I schedule material to publish multiple times a day and try to pin/save other posts often.
Twitter – I tweet, retweet or share links multiple times a week.
I hope this helps with your social media use. Please leave comments or questions below – I love hearing from you!