There is an art to telling and selling an idea. As a journalist, I always think of the best way to tell a story. But this information can work for any profession, whether it’s telling a story, explaining an idea or trying to get your point across. Here’s the secret: keep it simple, be creative, make it understandable to anyone.
Keep it simple
In order to keep it simple, try to say your idea in a single sentence. By being direct and succinct you will be able to hold the attention of your audience. You can always expand on your idea later, but starting simple is the best way to begin.
When telling an idea you want it to sound unique. Of course, most ideas aren’t entirely unique but getting creative with your approach will help. Say your idea in a way that may surprise your audience. Focusing on why this idea matters is important. Be sure to brainstorm around your idea from every angle you can imagine. This will get your creative energy flowing.
Make it understandable
Never ever assume your audience knows something. Of course, this doesn’t mean: don’t assume they know what pizza is or looks like. But if something you’re talking about isn’t common knowledge, or gives you pause, it can also give your audience pause and cause confusion. So even if something is obvious to you, question all aspects of it before you make your presentation.
Now you know the most important steps to selling your idea!