Do you want your phone’s apps to track your activity across other apps and websites? That’s what Apple is asking its customers now with a new iPhone privacy feature, which lets you choose whether or not you want to give apps permission to track your activity.
The pop-up option to give permission to track or not started appearing on phones in April 2021. That’s when Apple created the new iPhone privacy feature. If you want more information, you can find it on your phone.
Go to Settings > Privacy > Tracking. If you click “Learn more…” you see this:
It says “Apple requires app developers to ask for permission before they track you or your device across apps or websites they don’t own in order to target advertising to you…”
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It goes on about other details like sharing information with data brokers and your IDFA, aka your Identifier for Advertisers. Some experts have compared it to a “license plate for your phone.” The IDFA is how apps track information on your phone without needing to know your name.
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If you have the software on your phone updated to iOS 14.5, then you should be asked by the apps doing this if they have your permission with a pop-up window as you open the app.
But you also can turn it all off at once. Go to Settings > Privacy > Tracking and turn off “Allow Apps to Request to Track.” Then apps won’t be able to ask to track you.